Creative Director & Senior Art Director · Based in Phnom Penh, working internationally

Emerson
De Pasion

Good design gets attention.
The right idea gives that attention meaning.

Hi, I'm Emerson.

Context is key. Before shaping the visual direction, I look at the brand, the audience and the idea that needs to connect them.

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A Quick Intro

Creative Director and Senior Art Director with two decades of experience turning brand and business challenges into clear, effective creative work across advertising, identity, campaigns and experiential design.

Design With Purpose

Clarity Before Creativity

The strongest ideas begin with the right understanding. I look beyond the brief to identify what matters most, then shape it into work that feels relevant, intentional and unmistakably connected to the brand.

Let's Collaborate

Let's Create What's Next

Whether you need senior creative leadership, a campaign direction or a stronger brand identity, let's explore how thoughtful creativity can move the work forward.

Tiger Beer — Uncage Your Tiger
Hanuman Lite — Greatest Moments
Comfort — Scent Campaign
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McLaren
Aston Martin
Lamborghini
BMW
Sinn
Hanuman Beverages
Fine
Comfort
Toyota
Hard Rock Cafe
Ginsomin
Tiger Beer
Heineken
KitKat
CamID
Grab
Black Panther Beer
Halls
Dentyne
Maggi
Coca-Cola
Mega We Care
Breathe Wild
Bong Tees
JSO
Casio
Dragon Land
ASEAN Centre for Energy
JTI
Pleng
BYD
Nescafé
Botanico
McLaren
Aston Martin
Lamborghini
BMW
Sinn
Hanuman Beverages
Fine
Comfort
Toyota
Hard Rock Cafe
Ginsomin
Tiger Beer
Heineken
KitKat
CamID
Grab
Black Panther Beer
Halls
Dentyne
Maggi
Coca-Cola
Mega We Care
Breathe Wild
Bong Tees
JSO
Casio
Dragon Land
ASEAN Centre for Energy
JTI
Pleng
BYD
Nescafé
Botanico
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My Approach
01

Find the Context

Every project begins with understanding the challenge, the audience and the desired outcome. Asking the right questions reveals what the work truly needs to achieve.

02

Shape the Idea

Insights are developed into a focused creative direction. Ideas are explored, discussed and refined until strategy and creativity work together.

03

Bring It to Life

The chosen direction becomes a cohesive visual experience, with careful oversight from execution and refinement through final delivery.

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Selected Work

Featured Projects

Four selected projects spanning luxury automotive, digital campaigns, brand identity and experiential design—showing how creative direction moves from the initial idea to finished execution.

I've also worked with these brands and organizations:

HGB GroupSinnHanuman BeveragesImperial TobaccoUnileverToyotaHard Rock CafeMega We CareHeinekenNestléMetfoneGrabCarlsberg GroupMondelez InternationalCoca-ColaBreathe WildBong TeesCasioDragon LandASEAN Centre for EnergyJTISmart AxiataBYDBotanicoHGB GroupSinnHanuman BeveragesImperial TobaccoUnileverToyotaHard Rock CafeMega We CareHeinekenNestléMetfoneGrabCarlsberg GroupMondelez InternationalCoca-ColaBreathe WildBong TeesCasioDragon LandASEAN Centre for EnergyJTISmart AxiataBYDBotanico
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Stats & Facts

Two decades of creative direction, in numbers.

20+
Years of Experience
200+
Projects Delivered
50+
Brands & Organizations
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What I Do

Core Expertise

Strategic Leadership

  • Creative Direction
  • Art Direction
  • Strategic Planning
  • Team Leadership

Brand & Marketing

  • Branding & Corporate Identity
  • Advertising Campaigns
  • Marketing Communications

Design & Execution

  • Graphic Design
  • Layout & Print Design
  • Visual Storytelling
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Client Reviews

Don't Take My Word For It.

Paul Rosel Country Managing Director The Binary Holdings
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I've had the pleasure of working with Emerson on a few graphics, and he has always been easy to work with and open to feedback. He takes the time to understand what is needed and turns ideas into clean, well-crafted visuals.

I appreciate his reliability, creativity, and willingness to make adjustments until the work is right. I'd be happy to work with him again and recommend him to others looking for a skilled and dependable graphic designer.

Anthony Keck Chief Executive Officer TMG
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After 40 years of working in advertising across Australia and Asia, and working closely with creative teams in New York and London, I doubt I've met a better designer than Emerson. He had the ability to make average ideas look like world class, and good ideas to look like magic. He's serious and dedicated and a person you could always rely on to make the agency a better place. If you are after a creative with talent and dedication and who happens to also be an all round good person, then look no further than Emerson...

Brandie Tan Marketing and Advertising, Creative Strategist
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What has always stood out to me about Emer is his instinct for craft and his attention to detail. He has a way of taking an idea and giving it the care, thought, and finish that make the work feel considered and beautifully made. Looking through his work today, that same quality is unmistakable—there is a real respect for the creative process and for getting the details right. Beyond ideas, he brings the eye and sensibility of someone who genuinely cares about how an idea comes to life. That commitment to craft is something I've always associated with him, and something I believe makes him a distinctive creative.

Ken Managing Director TMG
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I had the pleasure of working closely with Emerson when he was our Senior Art Director, and what always stood out was how much he genuinely cared about the work.

He has a sharp visual eye and strong design instincts, but more importantly, he knows how to turn an idea into something polished, memorable and right for the brand. He was never satisfied with simply making things look good. He always pushed to make the work stronger.

He was also one of those people who made agency life easier. Calm, collaborative and open to different points of view, he worked well across creative, strategy and account teams while still taking real ownership of the work.

Emerson is a talented and thoughtful creative who takes pride in what he puts out into the world. I genuinely enjoyed working with him, and I would gladly do so again. 🤩

Anne-Marie Andrada Freelance Creative Director
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I appreciate Emong’s attention to detail and his ability to take an idea even further. He's able to provide solutions and ways to work around a challenge. He also has a great attitude, which makes working with him enjoyable.

Joey Espinueva Creative Lead Digital Oven LA
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I've discovered Emong from our Alma Mater in the Philippines when I was invited to judge his thesis work. He was really a diamond-in-the-rough and I saw his potential to be a great creative person someday, which he is now. Since then he's always been my go to guy in the team, even until now. A truly well-rounded creative professional and a truly nice guy to work with.

Ram Growth & Partnership Director SparkX
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I have had the opportunity to work with Emerson as my Creative Director and continue to work with him as a freelance designer. Throughout our collaboration, he has consistently demonstrated strong creative thinking, a good understanding of branding, and the ability to translate concepts and ideas into effective visual executions.

What I particularly appreciate about Emerson is his adaptability. He can work across different types of projects, understand the direction quickly, and bring his own creative perspective to improve the final output. He is also comfortable working under pressure and adapting to fast-moving project requirements, which is especially important in events, campaigns, and marketing projects.

Beyond his design skills, Emerson brings a good creative attitude to the team. He is open to feedback, willing to explore different ideas, and understands that good design is not only about aesthetics but also about communicating the right message to the audience.

As we continue working together, I see Emerson as a creative partner I can rely on for both concept development and execution. With his experience and continued development, I believe he has strong potential to take on bigger creative responsibilities and contribute at a more strategic level.

Sopagna Tuy Managing Director One Event Planner
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I like working with Emong. He is very flexible and always offers creative input. His deliverables are always great, and he consistently meets deadlines.

Carlos Gallardo Regional Representative for Africa Cord Global (UK)
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It was a positive collaboration, with a good understanding of the iNGO context and the ability to translate programme objectives into relevant, accessible, and context-appropriate communication materials.

Glen de Leon BizDev and Strategic Partnerships Specialist
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Emerson's expertise extends far beyond graphic design. He is a seasoned project manager, a skilled client relationship builder, and a forward-thinking professional proficient in deploying AI agents to streamline complex operational workflows. Having collaborated with him across several high-impact initiatives—ranging from digital marketing campaigns to large-scale event execution—I can attest to his versatility and execution. I look forward to partnering with him on future projects.

Marco Günther Director Botanico Brewing Company
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We've worked with Emerson De Pasion for our rebranding in 2024. He was responsible to build all of the branding assets, including branding guidelines and logos. On top of that, Emerson helped us with the whole rebranding campaign.

Since then, we were able to really establish our brand and gain more and more recognition. This would not be possible, if it wasn't for an attractive and well-thought branding that doesn't just represent the spirit of our company, but can also lead us into the future.

Crimson Designer
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During my freelance work, I had the opportunity to work with Emerson on a project. His creative thinking and attention to detail really stood out to me, especially in his logo collection. I love how each identity feels unique, intentional, and thoughtfully crafted.

These reflections come from people I've collaborated with across agencies, brands and projects. If we've worked together, you're welcome to share your experience too.

→Share Your Experience
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Get In Touch

Let's Work
Together.